Evaluating the Service Quality at Lung Ngoc Hoang Tourist Site, Hau Giang Province

Nguyen Quoc Nghi; Nguyen Thi Bich Thuy

Title:
Evaluating the Service Quality at Lung Ngoc Hoang Tourist Site, Hau Giang Province

Authors:
Nguyen Thi Bich Thuy | Nguyen Quoc Nghi

Cite This Article :

Nguyen Thi Bich Thuy | Nguyen Quoc Nghi "Evaluating the Service Quality at Lung Ngoc Hoang Tourist Site, Hau Giang Province" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-1, December 2020, pp.295-298, URL: https://www.ijtsrd.com/papers/ijtsrd35905.pdf

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Abstract :
This study uses the IPA model to evaluate the service quality of the Lung Ngoc Hoang Tourist area. Research data were collected by convenient sampling with a sample size of 197 tourists who have ever visited and experienced the service at the Lung Ngoc Hoang tourist site. The research results show that only 8 over 30 criteria measuring the service quality rated by tourists have better performance levels than expected. In general, visitors claimed that the service quality of the Lung Ngoc Hoang tourist site does not meet their expectations. In particular, the criteria that are most rated not meeting the expectation are "Plenty delicious dishes, specialties, and rich souvenirs" and "Good communication system". Then follow the criteria "Convenient transportation system", "Guaranteed security", and "Quick resolve of customers' complaints and problems".

Keywords :
Service quality, IPA model, Lung Ngoc Hoang tourist site

Publication Details:

Unique Identification Number : IJTSRD35905

Published In : Volume-5 | Issue-1, December 2020

Page Number(s) : 295-298

Publisher Name : IJTSRD | www.ijtsrd.com | E-ISSN 2456-6470

Copyright © 2019 by author(s) and International Journal of Trend in Scientific Research and Development Journal. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0) (http://creativecommons.org/licenses/by/4.0)

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